Emerging Standard for Hiring Creative and Marketing Contingent Workers

PRO UnlimitedBy PRO Unlimited 3 years ago
Home  /  Industry Insights  /  Emerging Standard for Hiring Creative and Marketing Contingent Workers

Historically, the Creative and Marketing contingent workforce category was commonly outsourced to ad agencies and consulting firms. More recently organizations have been adopting, a new best practice for these contingent resources — a purely vendor-neutral and integrated Managed Service Program (MSP) and Vendor Management System (VMS) model that exceeds in identifying, sourcing, tracking, and managing Creative and Marketing professionals. Pure vendor-neutrality exists only when the MSP has no staffing capability whatsoever and zero competition with the participating staffing agencies. Organizations are leveraging this approach to identify, source, track, and manage the second and third fastest growing hiring segment that consists of Creative and Marketing professionals.

This model results in the best talent being provided at the market’s most competitive rates. Also, it requires suppliers to compete for each requisition on a level-playing field, which drives the maximum value for an organization.

Contingent Workforce Management Challenges

A global biopharmaceutical company’s Creative and Marketing team used traditional staffing practices that circumvented their organization’s MSP to source and acquire contingent labor. This resulted in excessive spend, lack of compliance, and limited insight into talent management metrics. The organization also discovered that managers who used a traditional staffing model faced challenges in meeting deadlines, which created project delays, and greater associated costs.

The Contingent Model of Choice for Successful Companies

The organization deployed a program utilizing PRO Unlimited’s purely vendor-neutral MSP enabled by a VMS model to address these challenges. PRO is proven to improve operational efficiencies and mitigate risks while engaging the most highly qualified and cost-effective contract talent. Their one-stop enterprise solution and expert consultative support provided the company’s stakeholders with the following:

  • Improved cost-savings by negotiated markups and broader access to a niche pool of talent due to PRO’s vendor-neutral model
  • Streamlined on/off-boarding, consolidated invoicing, and real-time reporting from PRO’s WAND VMS solution
  • Faster RFP events outsourced and vetted qualified candidates presented in a matter of hours/days versus weeks from initial SOW approval through PRO’s onsite MSP intelligence and Strategy, Analytics, and Metrics (SAM) team

Key Results:

  • Realized a savings of 36% during initial implementation
  • Accelerated talent recruitment process (managers report time-to-fill rate is substantially faster)
  • Accessed high-end, specialized Creative, Marketing, Digital, and UX talent (expanded supplier pool with six new vendors)

If you or a member of your team would benefit from further discussion on how PRO is helping companies implement winning contingent workforce management programs globally, please contact a PRO representative at 800.291.1099 or email at info@prounlimited.com.


Disclaimer: The content in this blog post is for informational purposes only and cannot be construed as specific legal advice or as a substitute for legal advice. The blog post reflects the opinion of PRO Unlimited and is not to be construed as legal solutions and positions. Contact an attorney for specific advice and guidance for specific issues or questions.

  Industry InsightsWorkforce Management
this post was shared 0 times